Grupo Atox

Atox Group

Atox Group, the storage systems company, needed a comprehensive marketing and brand image strategy to strengthen its relationship with its employees and attract new customers.

Building relationships, selling solutions

Within the B2B field, Grupo Atox had two main objectives. It was not just about selling services, but about turning them into the solution for clients through effective and precise communication.

To do this, we had to find the best marketing strategy and develop it in different channels, each one contributing to meeting the objectives set.

THE SOLUTION

We carried out a very comprehensive study of the market and identified the strong points on which our new strategy could be based.

To position Grupo Atox as the solution to the needs of clients, we developed an effective comprehensive marketing strategy that addressed different areas:

SEO positioning
Creation of organic content on LinkedIn
LinkedIn Ads
Google Ads

We decided to create a strategy based on “product categories” to achieve the objectives set by the client, working on SEO and maintaining consistency in web browsing.
Following this line, we also created photographic content with which to feed our social networks organically over the months.

Results

We developed a comprehensive strategy that ranged from an audit of Grupo Atox’s digital presence to content writing and creation, SEO optimization and link building.

As a result of this approach, Grupo Atox has experienced a significant transformation in its digital presence. Its reach has expanded, reaching more audiences and new leads that drive its growth steadily.