Insurama
Insurama needed more than just a corporate presentation layout: it wanted to improve its corporate identity with a more vectorized and technological image.
The challenge
Insurama, a Spanish insurtech, wanted to modernise its corporate identity using a vectorised image and within the technological world.
In addition, they also wanted to redesign a very extensive corporate presentation with quite complex content, essential for attracting customers.
This task was not only about designing the content that already existed, but involved an in-depth reading and analysis of the content to subsequently create a new structure that was more effective.
It was a complex task in which the right visual had to be found to convey a large amount of information.
THE SOLUTION
Rebranding
This stage would lay the foundations for everything that would come later. We managed to define a visual identity that conveyed the values and activity of Insurama. The vectorized images reflect human and technological aspects coexisting in the same space.
Layout and design
We carried out the layout and design of all the projects in a manner consistent with the company’s corporate identity. This approach guaranteed a uniform and professional presentation on each slide.
Effective communication
Given the complexity of the content, we carried out an exhaustive review of the text and structure with the aim of capturing the attention of future clients. In this way, we have strengthened the brand through very effective visual communication.
rESULTS
“A brand that has known how to adapt to a more human communication model without losing its technological essence. The rebranding we carried out has been carried over to all of its digital formats.”
A fully responsive website
Insurama’s new website is fully responsive, offering a fluid experience across desktop, tablet and mobile devices.
