Social media management is essential for a good marketing plan, as it generates very positive results. It is true that there is no formula to determine its exact price, but it is possible to get very close with a series of parameters. Today we explain what elements should be taken into account to obtain a good positioning on social networks. Read on to calculate the possible final price of good social media management.
6 Factors That Determine the Price of Social Media Management
Below we talk about the 6 factors that determine the price of social media management so that you can know what the cost could be in your case:
1. Design or redesign of the brand image
There are times when to start managing a company’s social networks it becomes necessary to redesign its brand image. In the same way, if the brand is new, it will be necessary to carry out the development of its corporate image.
Creating a brand image from scratch can involve a large investment at the beginning, but in the long term it is a worthwhile and profitable action. The creation of a company’s corporate identity requires an additional cost, and its price will vary depending on the complexity, the adaptations of the design and the marketing agency you use.
A good brand image conveys security and professionalism. Quality content won’t do any good if the visuals aren’t online.
2. Number of social networks
The number of social networks is one of the main factors that determines the price of platform management services. The more social networks that are managed, the higher the price. Although the cost varies depending on some factors such as the professional agency or social network, the rates are usually somewhat more basic for networks such as Facebook or Instagram and somewhat higher for networks such as YouTube. To make the most of your budget, it is very important to define in advance which are the social networks with the most impact for your business and thus avoid wasting money.
3. Number of weekly social media posts
To carry out a publication there is a process that goes beyond the simple editing of the content. It is necessary to carry out different actions ranging from trend analysis or competitor study to the design of visual elements. In addition, the tools used by marketing agencies for better social media management should be considered, as they are not usually free.
The price difference will depend on the medium for which the publication is made, since a YouTube post is not the same as an Instagram story. To find out more about how many your ideal publications would be, contact us and we will advise you in a personalized way!
4 Extension of content on social networks
Content creation and writing encompasses different actions that make the process much more complex and lengthy than it may seem:
- Keyword study
- Competitor analysis
- Copywriting
- Preparation of graphic elements.
Creating content in a professional and distinctive way requires design tools. Some examples are:
- Adobe Illustrator.
- Canva.
To work on content marketing on the website or online store, it is important to have an adequate SEO strategy and with it good content writing. The price of this content will depend on its length and the amount that is made each month.
5. Social Media Ad Management
The ad management service can be included in the social media management service. Thanks to social networks, small and medium-sized companies have the possibility to promote their business in a simple way and obtain good results. There is also the option of paying influencers to promote the products or services. However, these prices if the person has many followers on social networks can be very high.
Comodoro Marketing
At Comodoro Marketing we take care of the management of social networks in a personalized way. Thanks to our previous experience and the most effective tools, we will make your position on social networks optimal. Don’t wait any longer and contact us!
