Since its creation in October 2010, it has not stopped growing. With more than 1,000 million active users, Instagram is positioned as the most important social network on the digital landscape.
The importance of Instagram for your business
Understood as the image social network par excellence, Instagram has become a fundamental tool for the coffers.
Most of them have integrated it into their communication strategies, mainly because it allows them to establish direct communication with future customers. This happens because users prefer to consume videos or images rather than text, which ends up establishing a long-term bond.
Instagram not only offers the possibility of posting videos and images, but also makes available to users a wide range of possibilities that has been growing over the years. With the arrival of the well-known stories in 2016, the giant already showed what its growth intentions were, and where it wanted to direct its different formats.
In short, integrating Instagram into your business’s marketing and communication strategies is a safe bet. Dynamic, accessible and simple, it will allow you to grow and carve out a niche for yourself in the competitive digital market.
At Comodoro Marketing we believe in the power of social networks to grow a business, which is why we are specialists in creating and managing strategies for social networks. We offer digital marketing services specialized in social media marketing.
Benefits of positioning a brand on Instagram
There are multiple benefits offered by this social network to position a brand on Instagram, since it is understood as an integrated whole within the digital marketing strategy. This adds value not only to the image of the brand, but to each and every one of the legs that make up the brand of a business.
Some of the main advantages of using Instagram as a marketing and communication tool for your business are the following:
- Increased traffic to your website
- Increased engagement
- Humanize your brand
- Bring your brand closer to the audience
- Know and reach your target audience
- Reach new audiences
- Feed the rest of your marketing channels
- Generate sales at a low cost
- Employer branding
Tips for positioning a brand on Instagram
Create a content strategy
Before starting any action on social networks, you must define a very specific content strategy, taking into account factors such as the message you want to convey, what you want to talk about or how often you want to do it. To do this, it is important that the objectives pursued by the user with these actions are first defined.
To find out which content is best suited to you, it’s important to conduct a thorough analysis of what type of content works best at the moment depending on the network’s algorithm. Once the content strategy has been clearly defined, the rest of the actions to position a brand on Instagram can be developed.
Be consistent, but don’t overpost
Consistency is essential when using this social network, as it will allow us to build a community of followers. Therefore, in strategic content planning, the purpose of posting on alternate or strategic days must be present.
This is where the concept of frequency comes into play. It is important to assess the schedules, identifying the type of users and their slots of greatest interaction throughout the day, taking into account that saturating them with information can result in a loss of interest in the content.
Use hashtags correctly
By choosing the right hashtags and focusing them in the right way, you will be able to connect your brand with the target audience that is also interested in the topic you are discussing. They must be selected effectively, trying to make them not generic and descriptive about the product or service we want to highlight.
In short, hashtags are your allies, and by not exceeding a reasonable amount (around five) you will be boosting the visibility of your posts.
True-to-your-image content
Beyond aesthetics, each publication must be accompanied by content according to what we want to convey, taking into account different factors such as the type of campaign, the time of year, etc. In this way, you can effectively connect with the target audience.
Identify your competitors
It is always important to look at what competitors are doing on the social network, and then be able to observe how our target audience reacts to these actions.
Once this analysis has been carried out, it will be the perfect time to define from scratch the communication strategy on Instagram that best suits the different needs and target audience of the brand.
Comodoro Marketing: agency and consultancy for the management of your social networks
Nowadays, social networks have become a fundamental tool within the marketing and communication strategies of any brand or business.
At Comodoro Marketing we know this, which is why we offer social media management services to grow your business. If you are interested in this service or simply want to request more information on the subject, do not hesitate to contact us without any obligation.
