ADESLAS
Adeslas had two problems: first, its website was outdated after seven years. Second, this outdated status caused a third-party hack that had to be repaired. It was time to change the entire website and digital strategy.
The challenge
When the client came to Comodoro, they were having difficulties with their website, which had been developed seven years ago and the Joomla template was outdated and could not be fixed.
Furthermore, this lack of updating allowed a group of third parties to hack the website, a problem that had to be cleaned up and repaired.
Everything had to be changed: the structure, the design and the development. But it was also crucial to maintain the SEO positioning that Adeslas had achieved during all this time.
THE SOLUTION
Auditoría SEO
Primero planteamos una auditoría SEO, un aspecto crucial para conservar el posicionamiento que habían conseguido durante tanto tiempo y conservarlo en el rediseño del sitio web.
Reestructuración web y actualización de los servicios
Aprovechando que íbamos a cambiarlo todo, el cliente solicitó la actualización de los precios de sus servicios. Con esta nueva información, hicimos una reestructura de toda la web con un nuevo menú adaptado a las necesidades del cliente.
Estrategia Paid Media
Tras la reestructuración web, el cliente nos pidió implementar una estrategia Paid Media con el objetivo de atraer nuevos clientes interesados en seguros para mascotas y servicios funerarios.
“A very brave work of brand adaptation that proposes a new strategy to attract customers”
A fully responsive website
The new Adelas Seguros Boadilla website is fully adaptable, offering a fluid experience on desktop computers, tablets and mobile phones.
