Aurean + Suenh

AUERAN, LUDERNA AND SUENH: Building a Unified Image and the Expansion of Suenh

Aueran, together with its subsidiary brands Suenh and Luderna, was looking to consolidate a unified brand identity that reflected its focus on interior design and sustainability. Our team was tasked with redefining the visual identity of Aueran and its sub-brands. For Suenh, we subsequently developed an e-commerce site with an intuitive and visually appealing shopping experience.

The Challenge

The main challenge was to find a visual identity that would connect Aueran with its subsidiary brands, Suenh and Luderna, while maintaining the personality they already had and achieving distinction between them. In addition, in the case of Suenh, an efficient digital shopping experience was sought that was aligned with the brand’s design and sustainability values.

THE SOLUTION

Choosing logos

We selected complementary logos that would reinforce each brand’s connection to the parent company, Aueran, using shared symbols and colours that would also distinguish each brand.

Creating a unified brand manual

We developed a brand manual that established clear and consistent visual guidelines for Aueran, Suenh and Luderna, defining logo uses, fonts, colours and specific applications across multiple channels.

Developing Suenh’s e-commerce

We created a modern and visually appealing e-commerce platform that combines Suenh’s distinctive aesthetic with easy and functional navigation, so that customers can find and select home décor products intuitively.

Results

The new unified identity of Aueran and its subsidiaries has strengthened brand recognition, creating a coherent and professional experience across all touchpoints. Suenh’s e-commerce has significantly increased customer engagement and online sales, providing a shopping experience aligned with the brand’s values of design, sustainability and functionality.