An oasis
in the city
The Hyatt Centric Hotel in Madrid faced a significant challenge related to its penthouse jewel: “El Jardín de Diana”. Despite having a unique space, it did not have a separate online presence that highlighted its uniqueness.
The challenge
This created several problems. The terrace had no identity of its own, as it was integrated into the hotel’s main website, which made it difficult to convey its particular charm. Having a reservation centre shared with the hotel made it difficult to convert visitors into customers. The culinary and cocktail offering was also not sufficiently highlighted, which affected sales and customer experience. The lack of a specific digital strategy made it difficult to reach its audience effectively and communicate the terrace’s modern personality.
THE SOLUTION
We designed an exclusive website from scratch to revive interest in the terrace. It now has a modern and elegant personality of its own, more appealing to its target audience. Online booking and featured menus have improved efficiency and customer experience, and the digital marketing strategy has increased visibility and attracted new visitors and events in the garden. The terrace now shines as a prominent and sophisticated destination at the Hyatt Centric Hotel in Madrid.
A place made for the enjoyment of the senses
It was essential to convey an exceptional browsing experience on the website to anticipate and faithfully reflect the real experience of being in “El Jardín de Diana”. In this way, we were able to accurately recreate the luxury, well-being and sophistication that characterize the place, offering visitors a preview of the unique experience they would find when visiting it physically.
Photoshoot
We carried out a photo shoot as a key element in the terrace’s digital transformation strategy. It helped convey its personality, highlight its uniqueness and attract the desired audience.
Tones that emphasize nature and luxury
We select colors that bring day and night, creating a visual experience that combines sophistication with the beauty of the environment, attracting those who value harmony, nature and elegance.
estacionales
Elegant and stylized typography
The Cormorant typeface is refined and elegant, balancing artistic beauty with communicative clarity.
For the body text we used Futura Std, known for its geometric and clean design, thus creating a powerful, timeless and modern combination.
A fully responsive website
The new flagship website for Hyatt Centric Hotel’s Diana Garden Terrace is fully responsive, offering a fluid experience across desktop, tablet and mobile devices.
