Freefarma

Free Farma

Free Farma needed an aggressive sales strategy, as the marketing plan they had been using until then was not working. Together, we managed to turn everything around.

Two strategies for the same brand

When the client told us about their dissatisfaction with the communication they were carrying out, we realized a major problem that was not being addressed. Free Farma has two target audiences: pharmacies and end customers. However, a strategy had not been developed for each of them separately.

Furthermore, although this new product had many strong points, end customers were unaware of it and pharmacies were distrustful.

At Comodoro we were faced with the challenge of developing two marketing strategies, one for each segment, within the same brand umbrella.

THE SOLUTION

A market analysis to decipher where Free Farma was

We found the strong points on which we could anchor the service, since none of the competitors offered anything similar. This analysis was the starting point to create a competitive value proposition that met the client’s sales objectives.

Beyond selling, we had to create a communication strategy

The client wanted as a main objective to sell a number of tests. However, we know that such an aggressive sale only works if we first capture the client’s attention with a valuable message. Therefore, before making a sales strategy, we developed a communication strategy for both target audiences.

“Your well-being is a test away from you”

Implementing the sales plan

Working hand in hand with the client, we were able to develop a comprehensive strategy and an effective sales plan for both audiences. Our proposal included specific campaigns on Social Ads, Google Ads, Shopping, mailing and Discovery, as well as the creation of content that would increase awareness and the growth of the brand organically.

Social Media Management

We designed a tailored content plan for our client. Each post went beyond sales, with the aim of building an enriching community with topics ranging from wellness tips to educational information.