Horche

HORCHE PRIVILEGE HOUSES

Horche Privilege Houses is a complex of five luxury villas that needed an online presence and communication through a website and social networks.

The challenge

The team was very clear about their target audience and the strengths of their product: an exclusive and luxurious residential complex in a completely natural environment.

They needed a website that would serve as a showcase to communicate all the amenities that the villas offered and, in addition, they planned to carry out a social media campaign to reach a wider audience.

In Comodoro we were faced with the challenge of shaping a communication strategy that could connect with the public. We needed to find that narrative that would excite.

THE SOLUTION

A showcase that is capable of exciting

Our aim was for the client to be able to imagine their life in one of these five villas when they travelled through the new website. We were clear that we had to emphasise the sensations and emotions that living in such a place arouses, and we did so through words and a gallery of captivating images.

An elegant and warm website to travel through

We developed a website through which the client could travel at their leisure and discover the universe that these residences offered. The website weaves a story that awakens the client’s imagination: from the comforts and services, to fragments of the activities they could experience in this environment.

Specific campaigns on digital channels

We carry out digital campaigns on both Google Ads and Social Ads to reach a wider audience. We take care of both the design and the copy, adapting to each platform and without forgetting our sales objective.

Social networks that attract more audiences

We created a profile on Instagram and Facebook, emphasizing a design as careful as everything the Horche team itself does, understanding that decision-making when purchasing a home is not limited only to technical characteristics.