ORIGINAL MARKET

Original Market wanted to present itself to the world as an online market for 100% natural food products with a sustainable vision. Our goal was to create the best communication and marketing strategy for a sector that continues to grow.

The Challenge

In 2023, a team wants to launch an online marketplace for natural foods and encourage sustainable sales and consumption. They have a fleet of electric vehicles for deliveries, local suppliers that meet the requirements, and, although they are geolocated in Barcelona, they ship to the entire peninsula.

The business is called Original Market, and they need a marketing strategy to launch their online brand in an increasingly saturated market.

THE SOLUTION

We worked hand in hand with the client to achieve their objectives

These were the steps we took over three months to launch the brand:

Market analysis
Many brands have already jumped on the sustainability bandwagon. We conducted a market study to find the strong points in which Original Market could move.
Creating objectives
We set three major medium-term objectives: customer registrations, product sales and generating qualified traffic.
Developing the comprehensive strategy
We defined the communication and marketing strategy in timeframes adapted to the objectives we wanted to meet. In this way, we established the type of content and the schedule of our digital campaigns.
These are the channels we chose to meet our objectives:
- SEO-optimized sales and acquisition landing pages
- Social Ads
- Google Ads
- RRSS (IG, FB y Li)
- Influencer Marketing
- Marketing de contenidos
- Email marketing
Brand consolidation
Original Market is positioned as a close brand that offers relevant and interesting content for customers, which translates into final sales of the product.
During this process, we have been able to prioritize areas that have worked and change what did not give the expected results, optimizing the marketing plan and meeting the brand’s objectives.
“Original Market is a solution for those who are looking for a responsible way to consume and convenience at the same time.”