UR Global

UR Global

Our client was looking for a marketing company that was capable of carrying out its new international digital consulting strategy. At Comodoro we were able to meet all expectations, successfully implementing a marketing strategy in eight countries.

The challenge

Jorge, Alejandro, Diego and Matthew are four professionals who already had a training and health studio in Zurich under the name “Health and Performance Solutions”. However, they wanted to change their business model and offer a more personalized, exclusive and science-based training model in another space.

With these lines, at Comodoro we had to create this new brand from scratch, from the name to its corporate identity.

THE SOLUTION

SEO Analysis and Audit

Initially, we carried out an exhaustive analysis of the company’s situation, which included a web and SEO audit, keyword research and a competitor analysis. This process allowed us to identify the problems of attracting new clients and we were able to establish the bases for developing a renewed and more solid strategy.

Digital Marketing Plan

We established a communication and SEO positioning strategy that shaped the new structure of the website, the distribution of content, SEO optimization and the digital campaigns that were going to be carried out on Google AdWords, YouTube and Linkedin.

Web Design and Development

We designed and developed the website in five languages, available in eight countries. Perhaps one of the largest designs we have done at Comodoro. We optimized the services for SEO positioning and wrote the content for blogs and specialized pages.

Unification of the new corporate image

Beyond the marketing plan and digital campaigns, we unified the new corporate image in presentations and webinars, improving brand recognition within the sector.

“We achieved the expected results for a large global brand.”

We have been working with UR Global for over two years now, and their results have improved significantly:

Return on investment by 500%.
Creation of valuable content that provides engagement and increases web traffic.
We position the brand and penetrate the market thanks to the development of the corporate image.
We unify the brand’s visual identity, improving recognition in all markets.