VAULT

RENDER DESIGN AND UR GlobalWEB

Four professionals wanted to launch their training center from scratch. At Comodoro we got to work, creating everything from the name to the corporate identity and website.

The challenge

Jorge, Alejandro, Diego and Matthew are four professionals who already had a training and health studio in Zurich under the name “Health and Performance Solutions”. However, they wanted to change their business model and offer a more personalized, exclusive and science-based training model in another space.

With these lines, at Comodoro we had to create this new brand from scratch, from the name to its corporate identity.

THE SOLUTION

Creating a name

First, we made several proposals for names for this new business. The name was a fundamental and complex piece, as it had to reflect the values that had been conveyed to us during the briefing session. Finally, we chose VAULT for its connotation of security and strength, key aspects in the world of personal training.

Developing the visual identity and creative concept

We designed a powerful visual identity that includes the selection of colors, fonts and graphic elements, all aligned with the creative concept “We make it happen”.

We used a palette of dark and bright turquoise colors, creating a modern and professional contrast. The elegant, high-quality photographs show people in action.

Web development and design with its own identity

The design of the Vault website is carefully structured to reflect the brand’s unique visual identity. It uses a clean and professional style, with blocks of color and well-defined typography that guide the user’s navigation. Interactive elements, such as call-to-action buttons, are strategically placed to maximize conversion and visitor engagement.

Unified brand manual

All of the above has been consolidated into a unified brand manual, which ensures that selected colors, fonts, and images are used consistently across all platforms.

Results

We have managed to create a brand with a recognizable and professional presence at all points of contact and, above all, differentiate it from all the competition in Zurich.