Making a good web design of our company is not only about making an aesthetically beautiful design. There is a strategy behind it that must be followed to reach our potential customers. It consists of getting them to walk a path in a simple way until they quickly reach the goal. To achieve this, we must know what the keys are for our website to succeed:
Keys to making a good web design
Visual hierarchy
Organize the website following a pattern that prioritizes the content according to importance. Content should always be organized by levels. The structure of these layers should be structured logically as this is how the user will search for it. The human brain reads the contents in the shape of a Z, that is, from left to right and from top to bottom. Therefore, in the upper left corner it will be convenient to place relevant information. It is not necessary for all the content of the website to be integrated into the main page. It’s best to divide the web into different pages without cluttering them with content. You can display the different sections at the top of the website depending on the information you are looking for. If you want to see an example of how to organize information into sections, visit the Comodoro Marketing website!
To make a good web design you can also include a search engine in the most visible part of your web design, so that users can locate the information easily.
Make information visual and easy to read
It is useless for the information you offer to be very important if no one is going to read it. To make a good web design you must write an aesthetically visual text that allows you to read it easily by going directly to the important points. Therefore, there are some simple rules that we can follow to achieve an easy and clear text:
- Impactful titles Headlines are the elements that will make users want to visit your page or not. Therefore, they must contain the most important information in an entertaining way that encourages them to want to continue reading. The owners of one of the most important parts.
- Do not use a font size that is too small.
- Maintain the same font typology throughout the website that is easy to read.
- Make sure to use colors that match and highlight the content of the message.
- Accompany the text with striking images
Images are very important when it comes to attracting the user’s attention, they allow information to be transmitted more efficiently and help users retain it for longer. The images must be original and have good quality, giving the feeling of having a professional web design.
Get maximum performance on the mobile version of the web
According to Google data, on a typical day, 80% of users access the Internet through their mobile phones. It is of little use to have a website that looks perfect on the computer, if when using it from the mobile phone it looks unprofessional. You have to adapt to new ways of browsing the internet in order to stay in a good position against competitors. And one of the changes must be the adaptation to content for smartphones, as it will open the doors to many opportunities.
Use a simple web design
- Little text, more images
Users are reading less and less and are looking to find information in a more visual way. Placing large, suggestive images in the background of the website linked to the brand will attract the target audience and encourage them to keep reading.
- Use explainer videos
If you are doing a new project or if you want to better convey who you are, your message or your values, an explainer video is a perfect option that will make users more informed in a more enjoyable way. For example, a good option could be to publish a written article talking about a specific topic, and at the end a video explaining the same content for a person. In this way, it will be the users who decide how they want to obtain that information.
- Large Icons
Icons are a very useful tool to help digest information and guide users around the web. The best choice is large, flat, simple icons in one or two colors.
Commodore
As you have seen, designing a website is not as easy a path as it seems. It requires the work of a team of professionals who make the result exceptional.
At Comodoro Marketing we take care of the entire process of developing and designing your website. Our goal is that your potential customers do not remain indifferent and go all the way to the purchase process!
